AI-powered marketing measurement and optimization
Move beyond last-click attribution and siloed analytics. Understand the true incremental impact of every marketing activity on your business outcomes.
True Incrementality
Measure the real incremental impact of each channel, accounting for interactions, diminishing returns, and external factors.
Optimal Budget Allocation
Find the allocation that maximizes ROI across all channels. Stop over-investing in channels with diminishing returns.
Privacy-Compliant Measurement
No cookies, no user-level tracking, no PII. Works with aggregated data for full GDPR compliance.
Real-Time Optimization
Models update as new data arrives. Adjust strategy based on current performance, not last quarter's analysis.
Key capabilities
- Channel effect decomposition
- Adstock and carryover modeling
- Diminishing returns curves
- Cross-channel interaction effects
- Budget optimization engine
- Campaign forecasting
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Why marketing teams choose Alviss AI
The deprecation of third-party cookies and increasing privacy regulations have made traditional attribution models unreliable. Marketing Mix Modeling offers a privacy-compliant alternative, but traditional MMM is slow, expensive, and often a black box.
Alviss AI delivers the power of MMM with the speed and accessibility your team needs. Our Bayesian approach provides honest uncertainty estimates, so you know which insights you can act on confidently and where more data is needed.
Beyond Marketing Mix Modeling
Traditional MMM only models marketing. Alviss AI models your entire commercial ecosystem — marketing, sales, pricing, CX, and external factors — giving you the full picture of what drives business outcomes.
From measurement to action
Insights are only valuable if you act on them. Alviss AI’s simulation and optimization tools let you test strategies before committing budget, find optimal allocations, and forecast the impact of your plans.
Ready to make data-driven decisions?
See how Alviss AI can transform your marketing measurement and optimization.